Why I started this Journey

Hello, I'm Jeff, the founder of Vivitise.

Every great beginning has a story. Ours begins with a lifelong passion for creation and a simple question: "Why can't this be better?"

As a kid, I was captivated by every form of creation. Whether it was art or music, I admired creators who filled the world with their own unique vision. The very thought of making something with my own hands that someone else would use was a thrill, a spark of inspiration.

This led me to dream of becoming a car designer in high school. I would look at the cars on the road and feel a sense of longing, often thinking to myself, "If it were me, I would have designed that differently." But I hit a wall of reality and had to set that dream aside. It was through an unexpected encounter with leather crafting that I realized my canvas for creation didn't have to be a car.

After college, I stepped into the world of digital creation, first as a video editor and later leading marketing video production at the startup Databank (TestGlider). But I found that simply editing what was visible within a frame couldn't quench my thirst for true creation. It felt one-sided. A question began to consume me: "Couldn't I build something that the audience could actually participate in and react to?"

Around that time, I was incredibly inspired by how Duolingo made learning feel like a game. I tried to elevate our service by breathing life into static images with tools like Lottie. And then, I finally discovered Rive. Seeing a single animation transform in countless ways based on a mouse movement or a specific value... it was like a lightning strike.

That was the moment.

The realization hit me: just like the living wanted posters in the Harry Potter movies, I could breathe life into the digital ad banners that everyone had learned to ignore. I saw the potential to transform an annoyance, often treated like a discarded flyer, into an experience—something people would actually want to engage with.

This service is still in its infancy, just taking its first steps into the world. There is still much to validate in the market. But the reason I started this journey is crystal clear.

It’s to end the era of boring, wasteful advertising and usher in an age of meaningful interaction. It's to build a powerful tool that revitalizes businesses by elevating the customer experience to its highest potential.

This is why I started. I hope you'll join me on this journey.